Top 5 Consumer Finance Apps on iOS in Brazil: Q3 2022 Performance

During the third quarter of 2022, the top consumer finance applications on the iOS platform in Brazil demonstrated diverse performance metrics in terms of downloads and active users. Here's a detailed look at the trends for the leading apps in this category.

Nubank: Conta, Cartão e mais had a robust presence with weekly downloads peaking at approximately 150K in the first week of August. However, a downward trend was observed towards the end of the quarter, with downloads dipping to around 95K in the final week of September. The app's weekly active users fluctuated, peaking at around 7.7M in mid-September and closing the quarter at approximately 7.2M.

PicPay: Conta, Cartão e Pix saw a relatively stable download pattern, ranging from around 46K to 65K weekly downloads. The app's active users hovered around the 2M mark throughout the quarter, with a slight decrease to approximately 1.9M towards the end of September.

CAIXA experienced consistent download numbers, with peaks reaching close to 50K in early August and late September. The app's active users showed minor fluctuations, maintaining around 1.4M to 1.5M users weekly.

Banco Santander Brasil maintained a steady download rate, with weekly figures oscillating between 39K and 47K. The number of active users displayed a gradual increase, starting from around 1.5M in late June and reaching approximately 1.6M by the end of September.

Banco Itaú: Conta, Cartão e + showed a stable download trend, with weekly downloads ranging from 38K to 43K. The active user count varied slightly, peaking at around 1.58M in early July and ending the quarter at approximately 1.55M.

All data comes from Sensor Tower, where more in-depth insights can be accessed for a detailed analysis of these trends.